Taylor Swift's $123M Tour Success: 9 Mind-Blowing Reasons Why!

By Srikanto Mandal 20 October, 2023 All Photo Credit: Instagram/@taylorswift

Six Times the Budget

[{"selector":"#anim-e78a2860-60db-4008-8505-be0a470259cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bff9d06-c182-4091-8934-2bf0f02c37e4","keyframes":{"transform":["translate3d(-118.26626%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10979b82-5e7d-49ec-9b43-66813e7832be","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d62cedc7-9215-49fb-b7e8-a69c647bcaf6","keyframes":{"transform":["translate3d(0px, 145.96558%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7aa21b08-aa29-4e09-a58a-64e7e4446dd1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0545a9bc-5cd8-4eae-8de3-9bea92461604","keyframes":{"transform":["translate3d(-182.6923%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Taylor Swift: The Eras Tour has already made at least six times its budget, with a gross of $123 million against an estimated $10 to $20 million budget. Scribbled Underline

No Studio Profit-Sharing

[{"selector":"#anim-e48796cf-d961-4516-90d8-848d5ad7b4cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cc67efb-426a-47bf-b7e9-7c2b9d6bb487","keyframes":{"transform":["translate3d(-118.26626%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39e15253-dd12-4cb2-80ba-58ab54d89fd6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2546de8f-48d6-4c72-88bc-81c7626cb898","keyframes":{"transform":["translate3d(0px, 204.70465%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9d54ff4-cc22-4fed-a5c7-5a08b334b042","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ce4654a-33c8-418c-b731-2ca7cac3395c","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Taylor Swift produced and distributed the film herself, eliminating the need to share profits with a major studio. Scribbled Underline

Record-Breaking Concert Film

[{"selector":"#anim-a50ceed0-9c4c-4a0e-92c8-d90198da5923","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c6daa57-2fbc-4a20-b1a3-b2afaf22215c","keyframes":{"transform":["translate3d(-118.26626%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8f0a3cc-dc0b-4511-b89c-7bfb6840e86e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afe7d0c3-f282-4783-bd6d-b8a6b346b8e8","keyframes":{"transform":["translate3d(0px, 204.70465%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c9e2bba-06e9-45d0-9ab2-7ea585ab457b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-776dda18-7d2a-46f1-a0ce-b025bfd370b5","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The film holds the record for the highest-grossing concert film of all time, surpassing Justin Bieber's 2011 film. Scribbled Underline

A Statement During Hollywood Strikes

[{"selector":"#anim-466f074f-4fe2-44f5-82d7-a9bdd80adf91","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15742178-7cc0-4a26-97cd-a8118fffb3ca","keyframes":{"transform":["translate3d(-118.26626%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-287d514f-83ef-48a8-b1dd-cc9508beefe2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd0cc179-4e5a-47f2-99a5-59581c4b99b5","keyframes":{"transform":["translate3d(0px, 138.82272%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49697016-0ced-4441-b18b-5e2309fcc16f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14703063-1432-4363-8c21-2ca87b02ddda","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By releasing the film independently, Swift stood in solidarity with striking SAG-AFTRA members and demonstrated the power of independent filmmaking. Scribbled Underline

Facing Big Studio Competition

[{"selector":"#anim-3f5b71b8-487c-4cb1-b787-d13d55617fb3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5171f765-3b06-4f8b-82be-35377bdf5f07","keyframes":{"transform":["translate3d(-118.26626%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47aa4351-1f16-42e5-b6f2-4b7fdfecb8ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aedd8925-d2e5-4fa2-b4fe-c856e863ba2d","keyframes":{"transform":["translate3d(0px, 138.82272%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3308439-5aa1-4083-8857-0093b48c9005","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd3fb528-5b30-440d-9aa8-5b19a9b39ffb","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite competing against major studio releases like The Exorcist: Believer and Saw X, Taylor Swift: The Eras Tour emerged as the box office victor. Scribbled Underline

Second-Highest Grossing October Opening

[{"selector":"#anim-6e23d368-cea2-4f46-8e5f-172f6fb1d481","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c00097a7-8d45-45b2-9b6c-641386fa4c13","keyframes":{"transform":["translate3d(-119.60133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edd749c6-98b4-47c3-9c68-b2085d248ea9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c4b9611-ed8f-45c1-a69a-18b69249a732","keyframes":{"transform":["translate3d(0px, 154.11670%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-630ac1a4-fc27-446b-ae5a-d9363ceb0260","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fd0bdfe-0eb7-47ff-928c-a78a5856b112","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The film holds the second-highest-grossing October opening in history, trailing only behind the 2019 blockbuster Joker. Scribbled Underline

Minimal Studio Marketing

[{"selector":"#anim-13aa63e2-05d7-4453-9216-9e301c8d28a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1c5f0dd-c1f9-453a-aca6-83b98f6ac776","keyframes":{"transform":["translate3d(-119.60133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-700bcb41-26db-486f-9909-a853e2f1b3bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-678b087c-4c9e-45da-ade1-1b6f3062056d","keyframes":{"transform":["translate3d(0px, 150.13226%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91c93fad-fc39-4bdf-8512-61b98a21b19e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69d775ec-58ec-4865-b07a-884d64df9056","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite lacking the marketing muscle of a major studio, the film thrived on Taylor Swift's own promotional efforts, including a star-studded premiere. Scribbled Underline

Biggest IMAX Opening for a Concert Film

[{"selector":"#anim-d10a46a1-4aaf-44f3-bd0a-5ae92bb4339a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05758848-7326-4b4b-b7e0-69deb0bf4948","keyframes":{"transform":["translate3d(-134.88373%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19466ccb-962b-455a-9845-7b180acb4ab8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08924b72-71f2-4a44-b47b-7b192ec33ab5","keyframes":{"transform":["translate3d(0px, 174.97490%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-527a8d11-21a2-465c-8bb4-333ea3c8f39c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de40977e-c9c6-494c-805c-5b43121f7281","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The film broke the record for the biggest IMAX opening for a concert film, surpassing Michael Jackson's This Is It. Scribbled Underline

Last-Minute Thursday Previews

[{"selector":"#anim-1b16d09c-bf00-4e8d-b11c-76510c601bb2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df00b0a7-b00f-4262-b8d1-c8d3f14a8eed","keyframes":{"transform":["translate3d(-120.93023%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9766ad21-ad68-4c2b-a45d-befc30e57790","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f0f3fe7-d8a2-4b01-9dfe-9a84adc8d42f","keyframes":{"transform":["translate3d(0px, 160.87305%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7d32459-c771-42e8-a45e-21b22acdd329","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e89abfd-2454-464b-9e56-6af145fa4af5","keyframes":{"transform":["translate3d(-182.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite announcing a Friday release, Swift added Thursday previews, demonstrating her ability to draw audiences on short notice. Scribbled Underline