How much money did JoJo Siwa make selling bows?

By Srikanto Mandal 15 October, 2023

[{"selector":"#anim-6eb256c7-bc19-4d6a-b521-27a55eeca91f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63377850-5464-4846-a22c-98ade4d1c9c2","keyframes":{"transform":["translate3d(0px, 178.68312%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da40efe2-86db-4da4-a620-1bda155d8872 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] JoJo Siwa's iconic bows, embodying her vibrant and energetic persona, have set the world abuzz and raked in a remarkable fortune. Photo: Instagram/ @itsjojosiwa

[{"selector":"#anim-28248a6e-f6f9-41b9-be2c-401122686c0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d00703a-6c31-492c-87a7-e8ef8b15e478","keyframes":{"transform":["translate3d(0px, 161.48604%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f67d25ac-182d-447f-ab03-9a4f4d4af32f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] While the exact financial figures are shrouded in mystery, a closer look reveals how JoJo's bow empire became a money-making sensation. Photo: Instagram/ @itsjojosiwa

[{"selector":"#anim-cbe501c5-61b5-471b-9e72-04c7e3262c82","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49102199-653e-4d8a-bfc1-1c3add4ab246","keyframes":{"transform":["translate3d(0px, 148.50333%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-472ba68c-79d3-40bb-b53d-4d43edb7a51c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.921874787147294%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Back in 2016, the bow phenomenon took flight as JoJo's Bows hit the shelves at Claire's, a beloved hub for accessories. These bows quickly enchanted young fans, transforming into the must-have fashion statement. Photo: Instagram/ @itsjojosiwa

[{"selector":"#anim-219752c1-5a45-4d5f-866f-3e578ee7b9e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d9b57ae-37c6-4469-95a9-723974f7b412","keyframes":{"transform":["translate3d(0px, 189.70692%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Fast forward to 2018, JoJo Siwa's net worth skyrocketed to an estimated $12 million, with a significant portion attributed to her dazzling bow sales.

[{"selector":"#anim-27b57262-fa8c-47d1-a602-43d8316c97a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-492d08e1-abf1-4eb8-a704-75cd96b059ed","keyframes":{"transform":["translate3d(0px, 179.89096%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0d322ae-57aa-450b-9f02-f62e6b6e6271 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Enter Forbes, the financial oracle that unveiled the staggering success story of JoJo Siwa's bows, boasting over $400 million in retail sales by 2018. Photo: Instagram/ @itsjojosiwa

[{"selector":"#anim-0ea27bab-733d-400e-9b16-33e9db4ea10d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87eb82ca-d423-4b75-acf0-6c51a6aeeaac","keyframes":{"transform":["translate3d(0px, 193.49795%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2955f01-df37-4053-b09d-0b2528ced40e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] This mind-blowing estimate factors in the average retail price range of $5 to $16 per bow and a jaw-dropping count of over 80 million bows sold. Photo: Instagram/ @itsjojosiwa

[{"selector":"#anim-4c634c87-40ba-4bdb-9bb6-c6f74fef7ae9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d3ad3c6-c608-4259-8352-2716cc8ac482","keyframes":{"transform":["translate3d(0px, 159.03205%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdfeea92-49c5-4f25-8e91-ba8c4e68bc32 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] When you factor in JoJo's lucrative licensing deals and her share of the bow sale profits, it's a safe bet that her bow empire is the crown jewel in her wealth portfolio. Photo: Instagram/ @itsjojosiwa

[{"selector":"#anim-083a46e6-b11a-49ca-9d52-54ed558cafb2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b517338-0075-437c-822a-c7eceec0fb1e","keyframes":{"transform":["translate3d(0px, 176.82348%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] JoJo Siwa's bows have transcended fashion accessories to become a worldwide financial sensation, winning over the hearts and wallets of fans globally. Photo: Instagram/ @itsjojosiwa